An integration of perspectives on aging and consumer decision making

Aging and consumer decision making.

Research on consumer decision making and aging is especially important for fostering a better understanding of ways to maintain consumer satisfaction and high decision quality across the life span. We provide a review of extant research on the effects of normal aging on cognition and decision processes and how these age-related processes are influenced by task environment, meaningfulness of the...

Consumer decision making and aging: Current knowledge and future directions

We review existing knowledge about older consumers and decisionmaking.We develop a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment. When the fit is high, older consumers use their considerable knowledge and experience to compensate for the impact of any age-related changes in abilities and resources. When t...

Aging and Decision Making: Empirical and Applied Perspectives

Multichannel integration services: Consumer decision making in integrated sales channels

As digitalization and technological innovations have blurred the line between physical and electronic channels, enormous growth rates in internet use have motivated most established retailers to expand their business to include online sales. These multichannel retailers are now under severe pressure from pure online retailers, since their physical infrastructure decreases their ability to compe...

Decision neuroscience and consumer decision making

This article proposes that neuroscience can shape future theory and models in consumer decision making and suggests ways that neuroscience methods can be used in decision-making research. The article argues that neuroscience facilitates better theory development and empirical testing by considering the physiological context and the role of constructs such as hunger, stress, and social influence...